VALENTINO | ULTA FLC 2026
ACTIVATION BOOTH
APRIL 14th, 2026 | ORLANDO, FL
Ulta FLC is one of the biggest events in the beauty industry, where over 200 brands create immersive booth experiences to engage and inspire guests. My team supported 13 brands across 7 distinct booths.
At the Valentino booth, the brand showcased Purple Melancholia, the newest Born in Roma fragrance, alongside the full line, inviting guests to explore scent notes, capture photos, and take home premium gifts—including the fragrances themselves.
As the designer, I supported my team by exploring brand imagery, logo, and color placement, shaping how the brand came to life in the booth. I also designed new graphics such as the fragrance cards and photo takeaway.
