ARMANI & VALENTINO |
FALL FRAGRANCE REVEAL

My team works with the Armani and Valentino fragrance education teams to design and produce their biannual virtual and in-person training seminars. For Fall 2026, both brands introduced major fragrance launches, and our challenge was to create a cohesive experience that brought them together while giving each its own distinct identity.

Armani focused on I Will, the new men’s Eau de Parfum centered on strength and determination, brought to life through a vintage Hollywood-inspired visual direction. Meanwhile, Valentino introduced Vendetta, their new fragrance duo rooted in emotion and connection, inspired by the freedom and spontaneity of a passionate road trip escape.

Because both launches were under embargo, early communications promoting this event couldn’t reveal campaign imagery or product names. To solve this, we developed a third, overarching visual identity that would subtly highlight both worlds without revealing either campaign. The project required us to navigate three distinct creative directions across the full ecosystem of physical and digital deliverables.

As the designer, I supported the development of the overarching visual direction, and owned the event’s digital communications. I also expanded my role into aspects of art direction and spatial storytelling, helping shape how both worlds translated into the physical environment. This included ideating decor and experiential elements, determining signage opportunities, developing floral direction, and providing guidance for how each visual identity could extend cohesively across the various creative touchpoints within the space.