Urban Decay x Mr. Beef

Urban Decay set out to celebrate and promote the relaunch of its iconic All Nighter Setting Spray, featuring a newly enhanced formula. Our team produced a branded dinner experience at Chicago’s legendary Mr. Beef, bringing together local influencers for an evening of connection, discovery, and fun.

I contributed to the event’s creative execution by designing key collateral, including the drink menu, brochure pamphlet, deli case styling, and interactive placemats. Each piece was crafted to align with the visual identity established across the three-event series.

The guest journey was thoughtfully curated to deliver memorable, shareable moments — from personalized placemats and custom embroidered aprons to influencer portraits displayed throughout the space and an interactive dessert station where guests created their own cannolis.