MAYBELLINE | MAYBE IT’S MILEY

To celebrate Miley Cyrus as Maybelline New York’s newest global brand ambassador, the brand hosted an intimate VIP cocktail evening, bringing together Miley herself along with top-tier editors, L’Oréal executives, and celebrity guests. The evening featured standout moments like a 360 Glambot experience with Cole Walliser, custom-engraved lipsticks, and an inspiring speech from Miley, all set within a moody, vintage-meets-elevated setting

I supported the team in developing the visual identity for signage and graphics, creating a refined, modern interpretation of Maybelline’s core brand. The system leaned on a sleek black foundation—true to the brand—paired with subtle typographic adjustments, such as increased letter spacing, to achieve a chic, elevated feel. I designed a range of touchpoints, from tabletop menus to a custom record sleeve.