MAYBELLINE | CLOUDTOPIA AT ULTA

Maybelline launched Cloudtopia in an engaging and immersive factory in the clouds! Cloudtopia Blushworks was a content worthy experience at Ulta Store 1347 in Miami, inspired by the imaginative world of Cloudtopia — a playful, whimsical, and dreamy wonderland in the clouds. Guests immersed themselves in the world of Cloudtopia at Ulta, visiting the different stops of the activation, and walked away with product, goodies, cotton candy, and more!

I supported the team with the look and feel of this pop up, translating that into graphics like signage, the tour guide + stamp, the cotton candy menu, and even an edible sticker that went on the cotton candy.